What’s An EPK ?

An EPK is an online, electronic version of the physical, paper information folder that was sent out in the old days by managers (now often by artists and bands themselves) to

Venues and festival bookers
Reviewers and reporters
Radio stations or podcasters

Business Purpose of An EPK?

The business purpose of a press kit, whether paper or electronic, is to get a person to book your band, review your new album, interview or write an article about your band, or play your music on their terrestrial or internet radio station.

The reason we mention business purpose up front is because we think that too often, bands forget that the press kit has a business purpose. If your band doesn’t need any of those things listed in the paragraph above, don’t bother creating press kit. That said, most solo artists and bands should have one. And, chances are, you are the one pulling it together (not a manager or PR agent).

The Don Cohen Memoria Foundation is an entity dedicated to support the performance of live music, and promotions play an important part on it. If you feel your persona, or your band needs an e.p.k. or would benefit from if, please let us know, we will be happy to help you can contact us at epk@dcfound.org